Share on facebook
Share on twitter
Share on linkedin

The impact of “green” energy visualized by an artist

Sometimes it takes art to analyze and display human follies to the full extent. Estonian contemporary artist Kristiina Õllek has created a science-based artwork called “Powered By” that exposes uncritical optimism associated with the notion of “green” energy. The art installation is currently displayed at “Tiger in Space”, an exhibition at the Contemporary Art Museum of Estonia.

What do big-hearted, enthusiastic, and action-oriented individuals who intend to change the world for the better do? Usually, they start the journey by identifying the problem (e.g., climate change) and then choose a set of solutions to start fighting for.

However, in our complex world, it is important to avoid simply promoting the advantages of the chosen solution but also analyze its weaknesses and risks. Successfully managing our impact is about minimizing the creation of new problems while solving the initial challenge.

A fragment of Kristiina Õllek´s installation “Powered By”, which highlights the toxicity of the raw materials used in producing “green” energy.

The exhibition´s booklet explains part of the idea behind the installation as follows: “Paradoxically, the color green can never be manufactured as “green”. Despite the availability of plant-based materials, the pigments used to stabilize and technically fix green are always composed of some toxic substances. Inorganic pigment Green 50 consists of cobalt, titanium, nickel and zinc oxide, the same resource metals that are extracted for the current “green” technologies”.

If you would like to know more about the need of minimizing the negative impacts of “green” energy, a good starting point is an article called “The Limits of Clean Energy” (written by Jason Hickel, published in Foreign Policy in 2019). The article´s main point can be summed up in a quote “But while sunshine and wind are obviously clean, the infrastructure we need to capture it is not. /-/ The transition to renewables is going to require a dramatic increase in the extraction of metals and rare-earth minerals, with real ecological and social costs.”

Insufficient analysis of full impacts of “green” energy leads indeed to the establishment of flawed systems that are unprepared to tackle the negative impacts even as they are sincerely trying to counter the challenge – climate change.

Many investors hoping to change the world for the better invest uncritically into “cleantech” and renewables. Most of the so-called ESG funds seem to calculate any investment into “green” energy automatically as positive. The image of the sustainable investment sector may be seriously damaged if more information will be public about the negative impacts on the environment and humans due to the unchecked activities related to the mining of metals and rare-earth minerals at increased speed.

The message is not about skipping any advancements of renewable energy sources but developing them in a mindful way. We need to be brave enough to firstly identify and then mitigate the unintended impacts of our oh-so-noble “green” initiatives. Only then will we be able to implement strategies that decrease the negative impacts of the initial challenge and truly create better future conditions for the environment as well as humans. That was what I felt the greenish artwork was trying to tell humankind.

If you need any help with your own impact targets and activities, do get in touch with us at or using our contact form.

More posts

Responsible Investment
Richard Annilo

The road to net-zero economies and the investment implications

The Responsible Investor Digital Festival was an online event lasting from June 15th to 19th 2020. It was filled with in-depth discussions about responsible investing. To save your time, we have summarized some key insights from a discussion about the challenges and current progress in reaching a global economy with net-zero emissions, titled “The road

Read More »
Social Enterprises
Jaan Aps

Buying stuff during COVID-19 lockdown? Purchase positive impact alongside

WhoKnew is a digital campaign, which takes place on Social Enterprise Day, the Thursday of Global Entrepreneurship Week. The campaign is designed to give social enterprises the chance to tell their stories, to show what makes them different from traditional businesses and to shout about the impact of their work. COVID-19 lockdown causes many small

Read More »
Impact Investment
Richard Annilo

Review of the Impact Analysis Tools for corporations and banks by the UNEP FI

What if there was a tool that automatically analysed how any large corporation or investment portfolio impacts humans and the environment? The prototypes recently developed by the United Nations Environment Programme Finance Initiative (UNEP FI) are claimed to be among the frontrunners globally. Hereby we´ll provide an analytical look into the tools, pointing out their

Read More »
Tools for Success
Jaan Aps

Why I believe in using mind maps and other diagrams [with examples]

Wikipedia says that a diagram is a symbolic representation of information using visualization techniques. I would add that mind maps and other diagrams are the most powerful yet still massively underused tools to transform real-world complexity into actionable blueprints. You don´t have to be a designer to work professionally with mind maps. I usually draw

Read More »
Anni Kurmiste

Koolitusseminar mõju hindamise teemal noorteorganisatsioonidele

Oled aktiivne noorteorganisatsioonis, noortega töötavas MTÜ-s või sotsiaalses ettevõttes? Tahad saada 10 tööriista oma tegevuse positiivse mõju suurendamiseks? Soovid, et teisedki Su tegevuse väärtust paremini mõistaksid? Tahad vahetada kogemusi teiste ägedate tegijatega Baltimaadest? Tasuta energiasüst Riias augusti lõpus tundub super hea võimalus? Oled oodatud kandideerima 23.-26. augustil Riias toimuvale tasuta koolitusseminarile, mille eesmärk on jagada

Read More »
Jaan Aps

Otsime sotsiaalse mõju kommunikatsioonispetsialisti

Stories For Impact aitab organisatsioonidel mõõta ja juhtida oma mõju inimestele ning loodusele. Meie klientideks on oma valdkonna tipud: näiteks, Heateo Sihtasutus ja Briti Nõukogu. Üha rohkem töötame ka äriettevõtetega. Nendele suunatud lahendusega oleme selleaastasel Ajujahi TOP 30 hulgas. Otsime tiimi inimest, kelle eesmärk on B2B turunduskommunikatsiooni tegevuste abil inspireerida olemasolevaid ja leida uusi

Read More »